Import workflow: Create New, Link Existing, Needs Review

How Crossflo decides whether an imported listing is new or already in your inventory.

1 min readLast reviewed 2026-10-05

Before creating an item, Crossflo checks each imported listing against your inventory using marketplace IDs, SKU, MPN, photos and title.

  • Link Existing: a strong match (for example the same marketplace ID or SKU). The listing is linked to your existing item.
  • Create New: no match. A new draft item is created.
  • Needs Review: a probable match that isn't certain. It waits in the review queue. Crossflo never merges these automatically.

Imported items stay drafts until you review them.

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