Duplicate matching confidence

Each possible duplicate shows a score and the reasons behind it — for example matching SKU, matching marketplace ID, a similar first photo or a similar title.

• High confidence: strong identifiers match. Still review before merging.
• Medium: several soft signals match, such as photo and title.
• Low: weak resemblance only. Usually keep separate.

Scores are re-checked on the server when you merge, so what you approve is what is applied.